物流英语阅读教程2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

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Unit 1 Logistics and Management1

Part Ⅰ In-Class ReadingPassage:The Mission of Logistics Management1

Case One:The Supply of Chain and Competitive Performance8

Part Ⅱ After-Class ReadingCase Two:Holistic Supply Chain Management of Li & Fung14

Part Ⅲ Supplementary MaterialⅠ．Topic-Related Words and Phrases18

Ⅱ．Know-How19

Unit 2 Logistics Network Configuration20

Part Ⅰ In-Class ReadingPassage:Features of a Network Configuration20

Case One:Nokia Group of Companies27

Part Ⅱ After-Class ReadingCase Two:Supply Line Management of Nokia Mobile Phones34

Part Ⅲ Supplementary MaterialⅠ．Topic-Related Words and Phrases37

Ⅱ．Know-How38

Unit 3 Measuring Logistics Costs and Performance39

Part Ⅰ In-Class ReadingPassage:The Concept of Total Cost Analysis39

Case One:Principle of Logistics Costing45

Part Ⅱ After-Class ReadingCase Two:Direct Product Profitability and Merchandising50

Part Ⅲ Supplementary MaterialⅠ．Topic-Related Words and Phrases53

Ⅱ．Know-How55

Unit 4 Coordinated Product and Supply Chain Design56

Part Ⅰ In-Class ReadingPassage:Mass Customization56

Case One:National Bicycle and Dell Company64

Part Ⅱ After-Class ReadingCase Two:The DeskJet Supply Chain70

Part Ⅲ Supplementary MaterialⅠ．Topic-Related Words and Phrases73

Ⅱ．Know-How75

Unit 5 Supply Chain Re-Engineering76

Part Ⅰ In-Class ReadingPassage:Supply Chain Re-Engineering76

Case One:Motorola's Strategic Alliance with United Parcel Service(Ⅰ)83

Part Ⅱ After-Class ReadingCase Two:Motorola's Strategic Alliance with United Parcel Service(Ⅱ)90

Part Ⅲ Supplementary MaterialⅠ．Topic-Related Words and Phrases94

Ⅱ．Know-How95

Unit 6 Transportation96

Part Ⅰ In-Class ReadingPassage:Containerization96

Case One:International Transport Conventions(Ⅰ)104

Part Ⅱ After-Class ReadingCase Two:International Transport Conventions(Ⅱ)110

Part Ⅲ Supplementary MaterialⅠ．Topic-Related Words and Phrases111

Ⅱ．Know-How113

Unit 7 Purchasing114

Part Ⅰ In-Class ReadingPassage:Procurement Strategies114

Case One:Implementing Integrated Supply Chain Management123

Part Ⅱ After-Class ReadingCase Two:Braun Muscles in the Chinese Market128

Part Ⅲ Supplementary MaterialⅠ．Topic-Related Words and Phrases131

Ⅱ．Know-How133

Unit 8 Marketing Channels134

Part Ⅰ In-Class ReadingPassage:What is Channel Conflict?134

Case One:Modern Book Distribution,Inc.142

Part Ⅱ After-Class ReadingCase Two:Target Market148

Part Ⅲ Supplementary MaterialⅠ．Topic-Related Words and Phrases150

Ⅱ．Know-How152

Unit 9 Distribution/Logistics Strategies153

Part Ⅰ In-Class ReadingPassage:Distribution Strategies—International Distribution Channel Strategies153

Case One:The ABC Catering Services Ltd.160

Part Ⅱ After-Class ReadingCase Two:Exel Case—Technology Driven Shipping Solution for StorageTek166

Part Ⅲ Supplementary MaterialⅠ．Topic-Related Words and Phrases169

Ⅱ．Know-How170

Unit 10 Third Party Logistics171

Part Ⅰ In-Class ReadingPassage:Third Party Logistics171

Case One:Cosfresh"Third Party Logistics"178

Part Ⅱ After-Class ReadingCase Two:Third Party Logistics Operation of HAKARI183

Part Ⅲ Supplementary MaterialⅠ．Topic-Related Words and Phrases186

Ⅱ．Know-How187

Unit 11 The Value of Information188

Part Ⅰ In-Class ReadingPassage:The Value of Information188

Case One:The Bullwhip Effect196

Part Ⅱ After-Class ReadingCase Two:DANZAS'Principles of Logistics Information201

Part Ⅲ Supplementary MaterialⅠ．Topic-Related Words and Phrases203

Ⅱ．Know-How204

Unit 12 International Issues in Supply Chain Management(Ⅰ)205

Part Ⅰ In-Class ReadingPassage:Introduction to Supply Chain Management205

Case One:Dell Computers:Using the Supply Chain to Compete(Ⅰ)212

Part Ⅱ After-Class ReadingCase Two:Dell Computers:Using the Supply Chain to Compete(Ⅱ)218

Part Ⅲ Supplementary MaterialⅠ．Topic-Related Words and Phrases221

Ⅱ．Know-How222

Unit 13 International Issues in Supply Chain Management(Ⅱ)223

Part Ⅰ In-Class ReadingPassage:The Trend Towards Globalization in the Supply Chain223

Case One:Nike:The Logistics Challenge of Global Business230

Part Ⅱ After-Class ReadingCase Two:The Smart Car and the Virtual Supply Chain236

Part Ⅲ Supplementary MaterialⅠ．Topic-related Words and Phrases239

Ⅱ．Know-How240

Unit 14 Strategic Alliances241

Part Ⅰ In-Class ReadingPassage:Strategy Background241

Case One:"Localized"Global Distribution250

Part Ⅱ After-Class ReadingCase Two:Strategic Planning for International Marketing255

Part Ⅲ Supplementary MaterialⅠ．Topic-Related Words and Phrases259

Ⅱ．Know-How260

Unit 15 Warehousing and Inventory Management261

Part Ⅰ In-Class ReadingPassage:Warehousing and Storage261

Case One:There is More to Site Selection Than Running the Right Models268

Part Ⅱ After-Class ReadingCase Two:The Impact of Inventory Turnover on Inventory Carrying Costs274

Part Ⅲ Supplementary MaterialⅠ．Topic-Related Words and Phrases278

Ⅱ．Know-How279

Unit 16 Customer Value and Supply Chain Management280

Part Ⅰ In-Class ReadingPassage:In the Customer's Mind280

Case One:Southwest Airlines287

Part Ⅱ After-Class ReadingCase Two:Benetton:A Supply Chain Leader295

Part Ⅲ Supplementary MaterialⅠ．Topic-Related Words and Phrases298

Ⅱ．Know-How300

Unit 17 Effective Logistics Configuration301

Part Ⅰ In-Class ReadingPassage:Function of Logistics in Companies301

Case One:Toys"R"Us versus eToys309

Part Ⅱ After-Class ReadingCase Two:United Parcel Service319

Part Ⅲ Supplementary MaterialⅠ．Topic-Related Words and Phrases323

Ⅱ．Know-How325

Unit 18 New Trends in Logistics326

Part Ⅰ In-Class ReadingPassage:Forecasting326

Case One:Logistics as a Source of Distinctive Competitive Advantage332

Part Ⅱ After-Class ReadingCase Two:How DRPII Forecasts Demand:A Case History337

Part Ⅲ Supplementary MaterialⅠ．Topic-Related Words and Phrases341

Ⅱ．Know-How342

Key to Study and Practice343

参考书目384