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礼貌原则在商务沟通中的应用 英文版2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载
- 杨林聪编著 著
- 出版社： 长沙：国防科技大学出版社
- ISBN：7810248421
- 出版时间：2002
- 标注页数：130页
- 文件大小：16MB
- 文件页数：136页
- 主题词：言语交往(学科: 应用 学科: 商业管理 学科: 公共关系学) 言语交往 商业管理 公共关系学
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图书目录
Chapter 1 Introduction1
Chapter 2 Business Communication8
2.1 Business Communication in General8
2.2 Business Negotiation9
2.2.1 The Definition og Business Negotiation9
2.2.2 The Principles of Business Negotiation11
2.2.3 The Language in the Context of Business Negotiation13
2.3 Business Correspondence15
2.3.1 Definition of Business Correspondence15
2.3.2 Nature of Business Correspondence15
2.3.3 Classification of Business Letters17
2.3.4 Functions of Business Letters18
Chapter 3 A Brief Survey of Politeness20
3.1 The Definition of Politeness20
3.2 Relevant Theories on Politeness22
3.2.1 Politeness Principle22
3.2.2 Pragmatics Scales of Politeness24
3.2.3 The Face Theory27
Chapter 4 The Polite Strategies in Business Negotiation30
4.1 Vagueness30
4.2 Euphemism37
4.3 Understatement43
4.4 Compliment47
Chapter 5 The Polite Strategies in Business Correspondence53
5.1 The Analysis of Language Features in Business Correspondence54
5.1.1 Stylistic Features of Business Letters54
5.1.2 Syntactic Features of Language in Business Letters59
5.1.3 Discourse Features of Business Letters60
5.1.3.1 Layout of business Letters60
5.1.3.2 Paragraphing of the Body of Business Letters61
5.1.3.3 Analysis of the Discourse Coherence and Cohesion62
5.1.4 Pragmatic Analysis of Business Letters63
5.2 The Cooperative Principle in Everyday Letters64
5.2.1 Analysis of Everyday Letters64
5.2.2 The Cooperative Principle and the Language in Everyday Letters65
5.3 The You-attitude Strategy in Persuasive Letters71
5.4 The Inductive Strategy in International Business Letters Communicating Unpleasant Business Letters74
5.4.1 The Language Characteristics of Unpleasant-news Business Letters76
5.4.2 The Inductive Approach91
5.4.3 The Advantages of the Inductive Approach93
5.4.4 Types of International Business Letters Communicating Unpleasant-news94
5.5 The Deductive Strategy in International Business Letters Communicating Pleasant News104
5.5.1 The Language Characteristics of International Business Letters Communicating Pleasant News104
5.5.2 The Deductive Approach110
5.5.3 Types of International Business Letters Communicating Pleasant News111
Summary123
Bibliography125